Ultramas and Rimail’s Communication Innovation: MVP Platform Development
Creation of an omnichannel corporate communication platform
To gain a competitive advantage in the era of digital communication, Rimail turned to Ultramas to transform an ambitious idea into reality: an integrated, customizable omnichannel platform for managing messages and interactions. The result? An MVP that is efficient, flexible, and fully compliant.
MVP Factory
The project began with an in-depth analysis phase aimed at understanding the heterogeneous nature of Rimail’s communication data and transforming it into a coherent system. Ultramas designed a centralized platform capable of managing:
- Transactional emails and newsletters,
- SMS and WhatsApp messaging,
- Contact databases, automations, and multichannel interactions.
All of this was developed in full GDPR compliance and with a structure designed to scale over time.
MVP approach: strategy and essential functionality
By adopting an MVP approach, Ultramas was able to quickly deliver a fully operational product equipped with all the key features needed to test and optimize the model. The platform integrates:
- All major communication channels into a single interface,
- REST APIs for integration with external systems,
- Detailed statistics and logs for every action, ensuring full transparency and traceability.
Advanced customization and whitelabel options
To meet Rimail’s branding and flexibility needs, Ultramas developed a fully customizable, whitelabel platform. Its main features include:
- Advanced email management via API or SMTP,
- Drag-and-drop visual editor for creating campaigns,
- Responsive templates perfectly adaptable to any device.
A structure designed to make communication consistent, immediate, and professional.
API integration and advanced multichannel management
Thanks to the dedicated API platform, Rimail was able to:
- Expose contact data to partners, directly integrating sales channels,
- Manage manual and automated replies via web app,
- Activate intelligent fallback systems, such as automatic SMS sending when WhatsApp delivery fails.
An ecosystem built to optimize B2B interaction and enhance the end-user experience.
Are you planning a custom multichannel digital communication platform?
Contact us: with Ultramas technologies and our MVP approach, we can help you build a personalized, compliant, integrable solution designed to grow with your business.
