Ultramas and the Development of the B2B Platform for GMP Italia
E-commerce B2B for aftermarket alloy wheel distribution
In the highly technical and competitive automotive wheel industry, GMP Italia chose Ultramas to digitalize its B2B network. The goal was ambitious: to develop a platform capable of efficiently managing the complex combinations between wheels and vehicle models, while maintaining high standards of reliability, speed, and scalability. The result is a tailor-made digital ecosystem that integrates ULTRAB2B, an advanced MVP project, and a dedicated API platform.
MVP Factory
Ecommerce B2B / B2C
The first phase of the project involved the complete integration of the ULTRAB2B module, designed to build a high-performance B2B interface tailored to the needs of a technical and specialized market:
- Centralized management of product data,
- Structured and automated order processes,
- Optimized communication channels for professional clients.
A solid and reliable foundation to manage the entire B2B sales cycle.
MVP Project: Simplifying Product Complexity
Alongside the B2B infrastructure, Ultramas developed a Minimum Viable Product (MVP) dedicated to managing wheel-to-vehicle applications. This system allows users to:
- Automatically match wheels to compatible vehicle models,
- Reduce the risk of errors during product selection,
- Accelerate the end-user decision-making process.
A solution designed to handle technical complexity simply, quickly, and scalably.
Dedicated APIs: Real-Time Access for Partners
To complete the ecosystem, Ultramas implemented a dedicated API platform that enables GMP Italia to:
- Expose its entire product database to partners,
- Feed external sales channels in real time,
- Ensure data consistency, precision, and continuous updates.
An essential integration to enhance collaboration throughout the distribution network.
A B2B Platform That Evolves with the Market
The solution developed by Ultramas for GMP Italia is now a benchmark for digital transformation in the automotive aftermarket. Through ULTRAB2B, the MVP project, and API integration, the company has achieved:
- Greater operational efficiency,
- Improved partner and customer experience,
- A structure ready for international growth.
Vertical Technology for Real Needs
This project once again demonstrates Ultramas’s ability to develop flexible, tailor-made digital solutions designed to address the real challenges of highly technical industries. Its modular approach allows businesses to tackle complexity progressively, concretely, and result-orientedly.
Need a specialized B2B platform for your industry?
Contact us: with ULTRAB2B we can help you build a customized digital ecosystem that simplifies complex sales, strengthens partner communication, and makes your business faster, more efficient, and more connected to the market.
