Ultramas and the Development of the PIM System for GMP Italia: A Case Study
PIM system for product management in the automotive industry
In a market increasingly driven by data precision and interconnectivity, GMP Italia chose Ultramas to define a new information management strategy for its alloy wheels, focusing on reliability, integration, and scalability. The goal was clear: to build a complete and consistent digital identity for each product, accessible, manageable, and seamlessly integrated across all company processes.
Ultra-Dam
Ultra-Pim
To enable a more structured and centralized management of GMP products, Ultramas implemented ULTRAPIM, the advanced PIM system designed to handle:
- Complex categorizations and product hierarchies,
- Variants, attributes, and multilingual technical specifications,
- A unified product master data, ready for integration across international contexts.
ULTRAPIM provided GMP Italia with a powerful and modular platform, becoming the core of its information management strategy.
Integration with the ERP system: always-synchronized data
One of the project’s key strengths was the native integration of ULTRAPIM with the company’s ERP system, which enabled:
- The creation of dedicated, customized data flows,
- Real-time updates of product information,
- A drastic reduction of errors and inconsistencies across distribution and communication channels.
This synchronization ensured that both internal and external users had instant access to accurate, up-to-date information.
ULTRADAM: intelligent management of digital assets
The project took a further step forward with the introduction of ULTRADAM, Ultramas’ Digital Asset Management system. With ULTRADAM, GMP Italia was able to:
- Organize and archive multimedia content in a structured way,
- Easily link images and technical documents to their respective products,
- Distribute digital materials across B2B and B2C platforms in a controlled, consistent, and automated manner.
This represented a major evolution in the management of digital marketing and product communication.
An integrated system for the future of product information management
The combination of ULTRAPIM + ULTRADAM transformed product information management into a digital, integrated, and scalable process, improving:
- Internal operational efficiency,
- External communication consistency,
- GMP Italia’s ability to expand globally with a solid, professional data foundation.
Technology and method: the Ultramas approach
This project confirms Ultramas’ ability to develop vertical, robust, and future-oriented technological solutions, tailored to the specific needs of each business. GMP Italia’s experience is a concrete example of how intelligent digitalization can generate real, measurable, and lasting value.
Want to build a customized PIM+DAM ecosystem for your company?
Contact us: we’ll help you create an integrated platform to manage, enhance, and distribute your product information with the flexibility and power your business demands.
