Vuemme digitizes the management of over 40,000 products thanks to Ultramas
Application of PIM, DAM, and B2B e-Commerce in the automotive sector
Tailored digitalization for efficient management of products, media, and sales: the Vuemme case with ULTRAPIM, ULTRADAM, and B2B E-Commerce.
Ultra-Dam
Managing a database of over 40,000 items is a complex challenge, especially in the fast-moving automotive sector. That’s why Vuemme, a leading company in the field, partnered with Ultramas to launch an advanced digitalization process aimed at classifying and normalizing a vast product assortment while integrating assets such as technical drawings, images, PDFs, and videos.
ULTRAPIM: the foundation for structured product communication
As a cornerstone of this transformation, ULTRAPIM enabled Vuemme to manage all product information effectively and centrally.
Through a custom configuration and deep expertise in technical communication, ULTRAPIM ensured:
- Consistent and up-to-date data,
- Easy access and immediate retrieval of information,
- Direct integration with catalogs, price lists, and online platforms,
- A system designed to make every product detail reliable and instantly available wherever it’s needed.
ULTRADAM: total control over digital assets
To efficiently manage and distribute images and videos, Vuemme also adopted ULTRADAM.
The result is a well-structured, normalized digital library that’s ready to use across all publishing formats.
With ULTRADAM, media assets stay perfectly aligned with the brand’s identity and are instantly deployable across every channel.
ULTRAB2B: faster sales, tailored processes
Completing the digital infrastructure, the ULTRAB2B module provided Vuemme with a fully customized sales platform.
An environment designed to empower the sales team through:
- Optimized purchasing workflows,
- Advanced order management tools,
- A seamless, efficient, and results-driven experience,
- Concrete support for scalable commercial growth.
A tangible transformation
Through its collaboration with Ultramas, Vuemme has established a new benchmark in product and sales process management, a transformation that has made the company more efficient and competitive, ready to face the challenges of the modern market.
